What is dyslexia?
When kids and parents search “What is dyslexia?” online, we are told it’s a “disability” or a “lifelong learning disorder.”
9 in 10 kids say this makes them feel hopeless or scared for their future, and fails to include dyslexics’ extraordinary strengths – now the most sought after in every workplace.
To change this, we’ve created this film to hijack the search algorithm for good. So that each year, millions of children and parents will find it at the top of our searches and glimpse their bright and incredible futures.





















