When kids and parents search “What is dyslexia?” online, we are told it’s a “disability” or a “lifelong learning disorder.”
9 in 10 kids say this makes them feel hopeless or scared for their future, and fails to include dyslexics’ extraordinary strengths – now the most sought after in every workplace.
To change this, we’ve created this film to hijack the search algorithm for good. So that each year, millions of children and parents will find it at the top of our searches and glimpse their bright and incredible futures.
We’re asking every school to show the film and learn more about Dyslexic Thinking. Find out how below.
We’ve created a handy Assembly Pack to help you show our film: “What is dyslexia?” in your schools, classrooms and assemblies. As well as the film, it explains what Dyslexic Thinking is in a child-friendly way.
By showing the film in your school, you’ll join the global movement and help us change the way dyslexia is understood for good!
Learn about Dyslexic Thinking with our Education Guide. It brings together all the information and resources you need to understand and value Dyslexic Thinking so you can empower it in every school and every home – including our free training for teachers and parents.
To access the Empowering Dyslexic Thinking in Schools training, simply open our Education Guide, click on ‘Take the training’.
For a deeper dive, take our next 2 courses: Dyslexia Awareness and Dyslexia Teaching, available on Microsoft Learn.
Once all teachers in your school have taken our 1 hour “Empowering Dyslexic Thinking in Schools” training, your school can sign our declaration and download its Dyslexic Thinking badge.
Simply open our Education Guide, click on ‘Take the training’ and select ‘Schools’ to sign the declaration and download your badge.

It’s time to empower the 1 in 5 dyslexics in every classroom, because research from the World Economic Forum and Randstad Enterprise, finds that the skills dyslexics have; like creativity, complex problem solving, adaptability and interpersonal skills, are the most sought-after skills in EVERY job, in EVERY sector, worldwide.